Brisbane is one of the most thriving global cities in the world. The capital city of Queensland belongs to the list of cities with the highest GDPs all over the Asia Pacific and one of the biggest business hubs all over Australia. For years, it has the reputation of being one of the busiest seaport cities in the country. The Port of Brisbane, found at the mouth of Brisbane River, is hailed as the third business Australian port based on the number of goods that enter the city. It is declared the home of several major corporations like ALS Limited, Bank of Queensland, and TechnologyOne. Aside from these big companies, plenty of small businesses and startups launch their operations in Brisbane’s central business district.
To compete with bigger businesses, startups need to rely on their online presence to reach out to their target customers and establish a brand reputation. In Brisbane, SEO companies help them develop the right strategies to improve their search engine rank and boost their brand awareness. Startups should use the following tricks to make SEO work and build an audience for their budding company.
Trick #1: Determine The Right SEO Business Goals
One of the advantages that startups can get from SEO is having a tool to achieve their business goals. If executed correctly, SEO works more than simply bringing more traffic to the company’s website. In essence, the right SEO strategy based on the startups’ goals can help generate a regularly expanding source of leads, build up business longevity, develop customer loyalty, and help achieve more profit and return of investments in the long run.
Some of the common examples of general SEO goals include boosting the company’s topical relevance in a specific content subject and boosting awareness in an industry where the company wants to get recognition and improve client engagement. For specific goals, the startups must generate more visitors to their site during a certain quarter of the year, attracting more blog traffic, and boosting the number of transactions made on a particular eCommerce landing page.
As soon as the startup determined its business goals, it can work with a reputable SEO agency to help them conceptualise the right SEO strategy. For example, suppose the startup aims to make their products or services more familiar to their target clients for sales generation. In that case, they need to develop a strategy that will concentrate on keyword research and evaluating the competitors to find out which content topics will attract the traffic faster.
Trick #2: Connect With Influencers
Startups must include earning links from high authority sources like renowned organisations and companies, respectable journalists, and top bloggers as part of their SEO plan. They may also connect with smaller influencers who do not have as much audience as the more popular ones but have a strong list of loyal followers because they can also provide valuable links.
If your startup is located in Brisbane, SEO agencies will partner up with such influencers to execute this by creating quality content. Some of the requirements include mentioning or referencing the influencer, working on a relevant project with them, or addressing a recent question or topic posted on the influencer’s website. Aside from helping the websites in the rankings, it can also establish trust among the audience.
Trick #3: Create A Technical SEO Blueprint
Since startups have limited operational budgets to keep their business afloat, they need to ensure that all their SEO efforts will not go in vain. For this reason, they must devise a solid technical SEO strategy to make it work. It will allow them to have better chances of getting their web pages indexed. It will also help the site avoid penalties from search engines when they begin to roll out their latest updates.
Some of the common technical SEO mistakes that startups and SEO agencies need to avoid when making strategies include having double title tags, duplicate content, and weakly established analytics that cannot keep up with user actions.
These tricks proved that SEO must be included in any startup companies’ business plan from the start. If they do this, they can build up the company’s marketing efforts for a long time. It will also help eliminate any obstacles that may prevent the company from reaching its target audience. Most importantly, having a reliable SEO plan can allow startup businesses in Brisbane to thrive better in the competitive landscape of the city.
