SEO or Search Engine Optimization is the practice of improving the quality and quantity of traffic on your website through organic search engine results. Tips from a top SEO expert or healthy SEO practices can improve the search engine ranking of your website.
Here are 10 ways on how to increase your SEO on google!
- Improve the loading speed of your page.
The loading time of your page plays a vital role in increasing its SEO on google. If the speed is too slow along with low visitor engagement on your page, Google will recognize it as well and can end up harming your ranking.
Research has shown that, on average, 40% of visitors tend to leave the website if it takes more than 3 seconds to load, and 80% of the visitors do not even return to that website. This ultimately kills the traffic on your site and lowers your SEO ranking. If your page loads faster, Google’s algorithm recognizes the popularity that comes with people visiting the site more often, and hence, will adjust your search ranking accordingly. It is best advised that you check your website theme and plugins if you find your website running slow.
- Produce high-quality content on your website.
If you are wondering how to improve your SEO, one of the most recommended tricks is to update the website at regular intervals. To drive more traffic to your website, you must give the visitors a reason to visit more often. Improving the quality of content gives you an upper hand. The dwell-time of your website plays a vital role in determining a website’s SEO on Google. Fresh, newsworthy, and exciting content will increase the chances of your website getting bookmarked.
- Start blogging!
The best way to improve the search engine ranking of your website is with a blog. They help engaging visitors on your website, which in turn improves its SEO ranking. Blogs help produce fresh and updated content on the website, which, as discussed before, gives the visitors a reason to visit more often and increases the dwelling-time as well.
- Break your content into headers.
Publishing fresh content and blogs alone is not enough to drive traffic to your website. You must make this content readable and attractive. This is just another way to improve the user experience on your site. One easy way to do it is by dividing your content into different headers. This makes the content easy to read or skim through, which is always beneficial. Engaging content makes more people want to visit your page, hence bettering your SEO ranking.
- Add more than just text.
To increase the visitor engagement on your website, the content available on your website should not just be written words. The best way to improve search engine ranking is with videos and pictures. Adding multimedia elements like videos, slideshows, and audios improve the user experience, which contributes to increasing your SEO on google.
The reason behind the success of videos is the fact that is that some people prefer watching information rather than reading about it.
- Use Outbound Links
There are a few things that you can do to increase the credibility of your website; using outbound links is an excellent way to contribute to it. Agreed, you can make claims, but it is observed that it looks better if you back them up. It is advised that all your data claims should be linked to authoritative and trustworthy sources.
A good idea is to not only link to an authority site but make sure the information is recent as well. Add relevant citations from authority sources and include internal links. These links will redirect the visitors to other pages on your website, which will increase the visitor dwell-time and provide a better user experience.
- Optimize your website for mobile.
Carrying a laptop or a personal computer everywhere you go is not a possible option, whereas people do take their phones everywhere they go. Research has shown that over 60% of the google searches are accepted from mobile devices. If you optimize your website for mobile devices, it increases the chances of people visiting the site more often and gives you a better SEO ranking.
- Provide appropriate contact information.
Have you ever visited a site and struggled to find the contact information of the business on the website? Your visitors should not have to suffer through similar issues. If you are looking for a way to improve the SEO of your website, it is advised that all your appropriate contact information should be available on the website and in plain sight for the visitors to access.
The worst thing that could happen is that people might start reporting the website for not including any contact information or location for them to reach out to you. This can negatively affect your SEO.
- Use of Keyword.
Believe it or not, keywords play a vital role in determining your SEO ranking. If you are looking to engage more visitors on your website, it is advised that you include words in your content which people search for more frequently. This increases your chances of appearing as a search result for more people.
One thing you need to keep in mind is that you need to use these keywords sparingly and they should fit in naturally into the sentences. Avoid going overboard with saturating your website with the keywords because Google would pick up on it. This may harm your SEO ranking.
- Create clean, focused, and optimized URLs.
While it is advised that you use emotional and over the top title tags for your content when it comes to your URL, the contrary is recommended. A simpler or easy to remember URL increases the chances of people visiting your website more often. It portraits professionalism and to the point information which makes the website more attractive and approachable.
SEO is not just a fad that will phase out after a while. Use these tips and improve your SEO today!
