The city of Miami is home to some well-known successful online businesses such as Digital Silk, Absolute Web, Viacoding, etc. Do you know what all of these websites share? They have a functional and high-ranking website. You may think they’ve spent thousands of dollars to rank their website the highest in search engines for people to see. That’s where you’re wrong.
They do this without spending too much by using efficient SEO strategies. While they succeed at it, others aren’t able to create a solid SEO in Miami. If you happen to have a website for your start-up business, you have to know the common SEO mistakes. Steering clear of these errors can help you achieve the desired search engine ranking to boost your business.
Failing to Know Your Audience
As a business in a highly diverse city like Miami, it’s essential to know what audience your product or service is targeting. Knowing who your consumers are is a critical principle of SEO. Failing to recognize your audience will make it harder to gauge whether your business and website are doing well or not. Some marketers may already have an idea about their audience but fail to learn and monitor their audience’s interaction and purchases in the long run.
You can follow simple tips to ensure you never commit this mistake. One is to take advantage of real-time and historical data. Using these data helps you determine how your audience behaves. Another is to know the keywords your audience mostly search for. Lastly, you have to know what the latest macro trends are.
Disregarding Local Searches
Some businesses in Miami may sell top-of-the-line products and services, but there are still few consumers turning to them. A possible reason is that they don’t optimize for local searches. You may have the most searched keyword used in your article, but there could be a chance this keyword is searched mostly by people outside Miami.
To fix this problem, you need to include region-specific keywords in your meta descriptions and page titles. You can also try to include your business’ phone numbers and addresses so that your audience will know of your existence and location. A good tip in placing the phone numbers and addresses is either at the footer or header of the page.
Not Using Internal Links in Anchor Texts
It’s common to see websites with the phrase “click here,” which can be tempting to click at times. A few outdated websites usually have these, and it’s not recommended from an SEO standpoint. In some cases, this even prevents people from clicking the anchor text because they might think it will lead them to a shady site.
Instead of using the generic “click here” phrase, you should place the link on a word related to the link. If your sentence has words like “Zoo Miami” in it, you can add a link pertaining to Zoos. And if you can’t help yourself from using the “click here” anchor text, make sure to give it more distinction by adding “-to learn more about the Miami zoo” after the “click here” text. This lets your audience know which page they’ll be headed to once they click it.
There are companies offering SEO in Miami which you can approach whenever you have problems figuring out what you’ve done wrong with your website. They are your only chance at letting your website bounce back after months of being in a slump.
