One of the most accessible and useful tools at the disposal of everyone looking to develop their brand in this day and age is social media. Not only does social media give you the opportunity to reach a wider audience than ever before, but it also provides marketing specific features that can be utilized without great expense or hassle.
When you are looking to create a social media presence for your brand in order to boost visibility and gain new followers and clients, Instagram is a great place to start. The simplicity of being able to upload images with relevant captions and information that can be viewed instantly by your followers is something that is too good to pass on.
Moreover, with posts that are properly crafted, you can find yourself acquiring a significant number of new followers each week. That being said, getting the most out of your Instagram posts requires more than simply snapping a picture and posting it. You should put some real thought into the posts you create so that you can get the most from them.
With that in mind, here are three tips to help you enhance your Instagram posts so that you can enjoy all of the benefits that come with a strong social media presence.
1. Strategically Place Your Brand in Photos
Your Instagram photos should always reflect your brand in some way, shape, or form. This is because many Instagram users won’t take the time to read long captions. Rather, the pictures you post might be the only way to reach your followers on a given day.
For this reason, you should look to have your brand strategically placed somewhere in your photos. You don’t necessarily want the brand to be front and center, but you want it to appear somewhere in the picture. Consider wearing custom made hats that feature your brand or having your logo placed somewhere noticeable in the background of your photos.
2. Learn to Love Hashtags
The world of Instagram basically runs on something called hashtags. These are keywords or phrases that are written in your captions using a hashtag (#). Using hashtags in your posts will automatically be placed in a folder of sorts with other posts that include the same hashtag.
There is an art to using the right hashtags. Many Instagram users have found success by listing a variety of them in their posts. When done correctly, you can find yourself amassing a whole batch of new followers with each post.
3. Don’t Over Post
Another point to bear in mind when you are looking to get the most out of your Instagram posts is that you shouldn’t over-post throughout the day. Flooding the feed of your followers can actually irritate them so much that they unfollow your account.
Depending on how many followers you have, you should look to post once or maybe twice each day at the most. This will make sure that your followers see your posts without overwhelming their feed.
