In the old times, marketing was when someone buy a specific product, knows its efficiency, and then after seeing the results he\she would go tell people how good it is and people will follow buy it and try it, that was the most tangible way to make a product stand out in the old days, they used to go into three levels, see the product, try it then they purchase it.
Now days, it’s all about advertising online , the more you pop up on websites and applications the more you get visibility , just like the newspaper advertisement , the big colorful frequent advertisement is surely referring to a good quality brand and product .
Modern e-commerce marketing methods
Internet has made everything easier and more accessible, when some ads say “you’re just a click away “ , they mean it , once you see a product you liked for example , you simply modify some required information , pay and confirm then your product is dispatched and on the way !
From another angle, of course it has its negativity; some websites are not secure and can easily make a fraud on any user’s card, that’s why not all people trust buying products online. So many little branded websites has gained a 100% of a customer’s trust, other websites make an easier choice which is – Cash on Delivery – which gives the customer a comfy relief that no money was paid they’ll see and then pay.
What’s the Best -Small business- marketing method?
- The modern day version of word-of-mouth marketing is the Influencer marketing.
Marketing advertisements through social media Influencers are ahuge Success. The most preferable way of marketing, especially when it comes to opening a small business locally and sometimes worldwide. Influencers are more believable than online posted ads, people tend to give influencers more than 70% trust on any product they market for, this is what makes Merchants, shop owners and all kind of companies prefer advertising their brands through an influencer. Influencers already have their own audience, you only have to pick up a targeted audience and the suitable influencer and give them a precise description about your product, shop or whatever you want to market.
- Every influencer has its own trust gained audience, this influencer will advertise for your brand in a vague way, how? Why?
They have been working so hard to gain their audience’s trust, so they need to be ambiguous and careful of how they let their audience buy the targeted product without letting them feel that this influencer is misusing their trust for a paid advertisement.
Whatever your Business Size is, Digital Marketing is Crucial
Sometimes, few businesses would not prefer spending money ofwebsites and online advertisements,although digital marketing costs less. Traditional marketing campaigns could cost a lot of money; you would need a lot of marketing assists like televisionpresenters, printed logos, pricy sponsors and a lot of other tolls you would need to complete your campaign.
Here are the most 6 outstanding digital marketing benefits generally:
- Reaching global markets not only local markets.
- Measure and track results smoothly.
- No more traditional expensive campaigns, welcome the new digital marketing low costs
- Easily target you suitable buyers.
- Easily reach people depending on their interests.
- A big possibility in building up a fast growth for your small business.
- There are many more benefits for digital marketing; it’s a wide world full of possible ups and downs. Any business in the world is subject to failure, but avoiding failure might be easy if you do a deep fully equipped research about every angle of the business. Plan it smart, start it massive!
- Marketing is not monopolized to only business men , industry owners and Merchants , if you have a passion in working in marketing field , you can start now by applying to online posted marketing jobs websites like LinkedIn , Joblang,com Start working as a part time job in marketing then one day you might have your own marketing company , follow your dreams and don’t settle down for less .
About the author:
AyaSilawi, an employee in JobLang Company. Holding a position of a content writer in Joblang.com. She offers essays assistance to a wide range of clients both locally and internationally. Visit their blog https://joblang.blog/ to learn more.
